17 Texas Latino-Owned Businesses to Shop this Holiday

Clothes, home décor, jewelry, textiles, art. Texas Latino business owners do it all, and with a special twist that is so uniquely Tejas. This holiday, support these creative entrepreneurs and delight your loved ones with something hecho a mano or one-of-a-kind.
When you buy small, you not only support the artisans and small business people who bring you goodies unlike anything else you are likely to see in big box or department stores. You are also fueling alternative and local economies that keep dollars in your community.
Happy Shopping!
Barbacoapparel
Are you a bean and cheese lover? Or, is chorizo and egg your ride or die? Now, the whole world can know your taco preference when you wear Barbacoapparel’s iconic shirts. Or, rock their designs featuring La Bamba, fideo, The Golden Girls or more. Kids sizes and onesies are also available.
Very That
Calendars, tote bags, ceramic tiles, magnets, pins, jewelry, Very That has almost everything for your favorite chingona. Artist Cristina Martinez is as prolific as she is creative. Her work is so colorful and impactful, that it makes the wearer proud to say she’s a cabrona, pelionera or chiflada.
Hermanitas Boutique
Simply stated, Hemanitas Boutique has some of the most adorable handmade kids’ clothing and accessories around. With offerings like sweet Mija or Mijo onesies and handmade pan dulce coin purses, their Etsy store will make you want to go on a shopping spree. BTW, I need one of Hermanitas’ nopal onesies, ASAP.
Sweet Craft Jewelry
For those of us who love our Mexican food so much that eating it isn’t enough there is Sweet Craft Jewelry. Now we can adorn ourselves with tiny, perfect replicas of our favorite treats like conchas, marranitos, elotes. Each piece is handmade and with many pieces under $20 it’s easy to indulge.
Love Art Style by Andrea
The one-of-a-kind necklaces, earrings, rings and more are the work of artist Andrea M. Sepulveda and are unlike anything else out there. Made using gemstones and crystals, these pieces aren’t just jewelry, they are wearable art.
Hola Dear Deer
Hey, Nena, this look’s for you. Hola Dear Deer’s super chic line of message T’s are endlessly stylish. If their Instagram is anything to go by, their shirts are beloved by Latinx cool girls everywhere.
The Last Splash Vintage
Sequin mini dresses, disco tube tops, 90s Dooney & Burke bags, and classic vinyl records all get a chance at a second life thanks to The Last Splash Vintage. Their selections are so cool it seems like the owner, who goes by Despeinada Styles, went back in time to score these treasures.
Taco Gear
For the taco aficionado, this company has everything – men’s ts, women’s ts, sweaters, bags, stickers, cellphone cases, hats, socks and even onesies. Buy everything, wear it all and declare your love of tacos to the world.
Las Ofrendas
When you buy a piece of jewelry from Las Ofrendas, you aren’t just buying a gorgeous, handcrafted item, you are also getting a one-of-a-kind creation crafted with good intentions. Owner Tk Tunchez creates each piece with the healing and wellbeing of the wearer in mind. As Tunchez says: these are god/dess things for god/desses.
Soy Tejana
Soy Tejana is about celebrating being Latinos in Texas, which, I can attest, is an identity unlike any other in the U.S. Props to owner Vianney Rodriguez, the mastermind behind the incredible Sweet Life Bake empire, for coming up with this cool and creative line that help us show our Tejano pride.
Giovanna Diz Zurita Gallery
With her beautiful use of color and signature style, artist Giovanna Diz Zurita creates the kind of art that you want to plaster every inch of your house with. What’s even better is that thanks to her extensive line of products, you can also wear it, carry it, cover your phone with it and more.
Studio Longoria
There is so much to love about Studio Longoria. Artist and designer Stephanie Longoria makes textiles, apparel, dolls, bags, key chains, individual prints and even a coloring book featuring her adorable and iconic big-eyed characters. A pop culture fan, she’s even created pieces inspired by Supernatural, Stranger Things, unicorns, mermaids and dozens of other icons.
Somar ATX
Hands down, Somar ATX apparel has some of the coolest designs out there. The line of unisex apparel features artwork that sports feminist messages, celebrates diversity and declares that “minorities are priorities.” Get this for your fiercest friends.
Luna Inspirations
Back in the day, I used to rock some serious hoops. Luna Inspirations reminded me of my love for doorknockers and shoulder-grazing hoops and has inspired me to get my groove back. Each pair is hand wrapped and so affordable you can stock up.
Cristocat
With subjects like Morrissey, a tatted-up Selena and plenty of homages to Bob Morales from La Bamba, Cristocat’s designs unlike anything else you are likely to see. That, of course, makes this line enviably cool. Anyone would be excited to get a piece from this line.
Eye Candy Boutique
This cozy boutique in downtown San Antonio is changing the way we think about plus size fashion. From cropped jackets to flirty dresses to sexy leggings, every piece is hand selected by the uber stylish Elsa Fernandez to ensure it’s completely on trend and eye catching.
Nativa Fine Mexican Clothing
Nativa is a great boutique that does good. Many of the pieces, including hand woven blouses, tooled leather bags and beaded necklaces, are sourced from fair trade artisans in Mexico. In addition, Nativa also carries some children’s clothes, menswear and home décor.















